What to call GWOT

Last week I heard an item on NPR about how the White House is backing away from the term "Global War on Terrorism." I've written previously on how this phrase really doesn't make sense.

The Administration's new name for GWOT is "Global Struggle against Violent Extremism," or GSAVE for short. Nice acronym, and I'm pleased that they've recognized the shortcomings of GWOT, but I'm not sure GSAVE is much better.

I think one of the reasons GWOT served the Administration well was because war is a strong word -- it evokes a clear image and leads to positive associations (heroic warriors, victory, etc.). The problem with it is that it doesn't do a good job of accurately describing the situation.

But Global Struggle against Violent Extremism... Now it's a struggle, which is a fuzzier concept than war. And when someone struggles, it suggests that they're not doing too well. Also, the well-understood concept of terrorism has been replaced by violent extremism. What constitutes violent extremism? Is terrorism a type of violent extremism, or is it the other way around?